The main protagonist of AZZURRA 2010 press campaign is the wrapping light created by the photographer Paolo Veclani.
In harmony with the philosophy RE-FIND OUT THE PURITY , Michele Pasini and the art director Angeletti Ruzza have developed the new concept of the campaign”… the strong visual impact has been caused by the intensity and the power the marble embodies. The marble has been photographed in its real and raw origin, in the quarry, before being extracted from the mountain …”. This picture shows the contrast which is expressed by the authentic strength of nature and the warm atmosphere of the home evoked by objects and light.
The new press campaign 2010 reveals the deep soul of AZZURRA philosophy.